2. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. For detailed information on data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the “Notice of the responsible party” section of this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is automatically collected or provided with your consent when you visit the website through our IT systems. This is primarily technical data (e.g. internet browser, operating system or time of page visit). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to demand under certain circumstances the restriction of the processing of your personal data. You also have the right to lodge a complaint with the competent supervisory authority.

For this and other questions on the subject of data protection, you can contact us at any time.

Analysis tools and third-party tools

When you visit this website, your surfing behavior can be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

3. Hosting and Content Delivery Networks (CDN)

CS-Cart 

We host our website with CS-Cart.

CS-Cart is a tool for creating and hosting websites. When you visit our website, CS-Cart collects your IP address as well as information about the device and browser you are using. CS-Cart also analyzes visitor numbers, visitor sources, and customer behavior, and creates user statistics. When you make a purchase on our website, CS-Cart also collects your name, email address, delivery and billing addresses, payment information, and other data related to the purchase (e.g. telephone number, sales volume, etc.). CS-Cart stores cookies in your browser for analysis purposes.

The use of CS-Cart is based on Art. 6 para. 1 lit. f DSGVO. We have a legitimate interest in a reliable presentation of our website. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; consent can be revoked at any time.

Conclusion of a contract for order processing

We have concluded a contract for order processing with CS-Cart. This is a legally required contract that ensures that CS-Cart processes the personal data of our website visitors only according to our instructions and in compliance with the DSGVO.

4. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

We may use Personal Information for the following purposes:

• To provide, administer, maintain and/or analyze the Services;
• To improve our Services and conduct research;
• To communicate with you; including to send you information about our Services and events;
• To develop new programs and services;
• To prevent fraud, criminal activity, or misuses of our Services, and to protect the security of our IT systems, architecture, and networks;
• To carry out business transfers; and
• To comply with legal obligations and legal process and to protect our rights, privacy, safety, or property, and/or that of our affiliates, you, or other third parties.

Aggregated or De-Identified Information. We may aggregate or de-identify Personal Information so that it may no longer be used to identify you and use such information to analyze the effectiveness of our Services, to improve and add features to our Services, to conduct research and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Services and share aggregated information like general user statistics with third parties, publish such aggregated information or make such aggregated information generally available. We may collect aggregated information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form and we will not attempt to reidentify the information, unless required by law.

Nothing from chat with AI Bot is given to third parties.

Notice of the responsible party

The responsible party for data processing on this website is:

WELLEZ OÜ
Harju maakond, Tallinn, Haabersti linnaosa, Päevalille tn 6-15, 13517
Registry code: 16714150

info@wellez.digital

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Storage period

Unless a more specific storage period has been mentioned within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial retention periods); in the latter case, the deletion will take place after these reasons no longer apply.

Notice on data transfer to the USA and other third countries

Our website includes tools from companies based in the USA or other third countries that do not provide adequate data protection. If these tools are active, your personal data may be transferred to and processed in these third countries. Please note that these countries may not guarantee a level of data protection comparable to that of the EU. For example, US companies are required to disclose personal data to security authorities without the possibility for you as the data subject to take legal action against this. Therefore, it cannot be ruled out that US authorities (e.g. intelligence agencies) may process, analyze and store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You may revoke your consent at any time. The legality of data processing carried out before revocation remains unaffected.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PAR. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS FOR PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

Right to lodge a complaint with the supervisory authority

In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or the place of the alleged infringement. This right to lodge a complaint is without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data, which we process automatically on the basis of your consent or in fulfilment of a contract, handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a fee-based contract, there is an obligation to provide us with your payment data (e.g. account number for direct debit authorization), this data is required for payment processing.

The payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Your payment card information is stored securely in our systems for the duration of your subscription and for a reasonable period thereafter to comply with legal obligations, resolve disputes, and enforce our agreements. We adhere to industry standards, including the Payment Card Industry Data Security Standard (PCI DSS), to ensure the security of your payment information.

We do not share your payment card information with third parties except as necessary to process your payments through our payment processing partners. Any third-party processors are contractually obligated to keep your information secure and confidential and are prohibited from using it for any other purpose.

You have the right to access, update, or request deletion of your payment card information at any time.

Information, deletion and correction

5. Data collection on this website

Cookies

Our website uses so-called “cookies”. Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or automatic deletion by your web browser occurs.

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.

Cookies that are necessary for the electronic communication process (necessary cookies) or for the provision of certain functions desired by you (functional cookies, e.g. for the shopping cart function) or for the optimization of the website (e.g. cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of his services. If consent to the storage of cookies has been requested, the storage of the relevant cookies will be based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close your browser. If cookies are deactivated, the functionality of this website may be restricted.

If cookies are used by third-party companies or for analysis purposes, we will inform you separately within the framework of this data protection declaration and, if necessary, request your consent.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

These data will not be combined with other data sources.

The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – for this purpose, the server log files must be recorded.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

Right to information, deletion and correction

You have the right, within the framework of the applicable legal provisions, to free information about your stored personal data, their origin and recipient and the purpose of data processing and, if necessary, a right to correction or deletion of this data. For this purpose and for further questions regarding personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
• If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
• If you have lodged an objection pursuant to Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Objection to advertising emails

The use of contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Request by e-mail, telephone or fax

If you contact us by e-mail, telephone or fax, your request including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested.

The data sent to us by contact requests will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular legal retention periods – remain unaffected.

Communication via WhatsApp

We use the instant messaging service WhatsApp for communication with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the communication content. However, WhatsApp has access to metadata that arises during the communication process (e.g. sender, recipient and time). We also point out that, according to its own statements, WhatsApp shares personal data of its users with its US-based parent company Facebook. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in the fastest and most effective communication with customers, interested parties and other business and contractual partners (Art. 6 para. 1 lit. f GDPR). If a corresponding consent has been requested, the data processing is carried out exclusively on the basis of the consent; this can be revoked at any time with effect for the future.

The communication content exchanged between us and on WhatsApp will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Registration on this website

You can register on this website to use additional features on the site. We will only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

We will use the e-mail address provided during registration to inform you of any important changes, such as changes to the scope of the offer or technical changes.

The processing of the data entered during registration is based on the performance of the contract concluded through registration and, if applicable, on the initiation of further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Legal retention periods remain unaffected.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have chosen will be stored.

Storage period of comments

The comments and the associated data are stored and remain on this website until the content commented on has been completely deleted or the comments must be deleted for legal reasons (e.g. offensive comments).

Legal basis

The storage of comments is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke any consent you have given at any time. To do so, simply send us an informal e-mail. The legality of the data processing operations already carried out remains unaffected by the revocation.

6. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. Google may combine this data into a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that allow the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to and stored on a server of Google in the USA.

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising. If consent has been obtained for this purpose (e.g. consent to store cookies), processing is based exclusively on Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.

The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/bus….

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpag….

For more information on how Google Analytics handles user data, please refer to the Google Privacy Policy: https://support.google.com/ana….

Order processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics to display suitable advertisements within the Google advertising network to website visitors. This allows reports to be created that contain statements about the age, gender, and interests of site visitors. This data comes from Google’s interest-based advertising and from third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this function at any time in the ad settings of your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Google Analytics E-Commerce Tracking

This website uses the “E-Commerce Tracking” function of Google Analytics. With the help of E-Commerce Tracking, the website operator can analyze the purchasing behavior of website visitors in order to improve its online marketing campaigns. Information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Storage period

Data stored by Google at user and event level, linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months. Details can be found at the following link: https://support.google.com/ana…

IONOS WebAnalytics

This website uses the analysis services of IONOS WebAnalytics (hereinafter: IONOS). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D – 56410 Montabaur. Within the framework of the analyses with IONOS, among other things, visitor numbers and behavior (e.g. number of page views, duration of a website visit, bounce rates), visitor sources (i.e. from which page the visitor comes), visitor locations and technical data (browser and operating system versions) are analyzed. For this purpose, IONOS stores, among other things, the following data:

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of visit, operating systems used, and the user’s origin. This data may be consolidated by Google into a profile that is assigned to the respective user or their device.

Google Analytics uses technologies that allow the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a server in the United States and stored there.

The use of this analysis tool is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both the website offering and advertising. If consent has been obtained (e.g., consent to store cookies), processing is based exclusively on Art. 6(1)(a) of the GDPR; consent can be revoked at any time.

The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [link].

Data Processing Agreement

We have entered into a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic Features in Google Analytics

This website uses the “demographic features” function of Google Analytics to display targeted advertisements within the Google advertising network to website visitors. This allows reports to be generated that contain statements about the age, gender, and interests of site visitors. This data comes from Google’s interest-based advertising as well as visitor data from third-party providers. This data cannot be attributed to any specific individual. You can disable this function at any time in the ad settings of your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to Data Collection” section.

Google Analytics E-Commerce Tracking

This website uses Google Analytics’ “E-Commerce Tracking” function. With the help of E-Commerce Tracking, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. This includes information such as the orders placed, average order value, shipping costs, and the time from viewing to purchase of a product. This data can be consolidated by Google under a transaction ID that is assigned to the respective user or their device.

Data Retention

Data stored by Google at the user and event level, linked to cookies, user IDs (e.g., User ID), or advertising IDs (e.g., DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months. For more information, please see the following link: [link].

IONOS WebAnalytics

This website uses the analytics services of IONOS WebAnalytics (hereinafter referred to as “IONOS”). The provider is 1&1 IONOS SE, Elgendorfer Straße 57, D – 56410 Montabaur. As part of the analysis with IONOS, visitor numbers and behavior (e.g., number of page views, duration of a website visit, bounce rates), visitor sources (i.e., from which page the visitor comes), visitor locations, and technical data (browser and operating system versions) can be analyzed. For this purpose, IONOS stores the following data in particular:

• Referrer (previously visited website)
• Requested website or file
• Browser type and browser version
• Operating system used
• Type of device used
• Time of access
• IP address in anonymized form (used only to determine the location of access)

Data collection by IONOS is completely anonymized, so it cannot be traced back to individual persons. IONOS WebAnalytics does not store cookies.

The storage and analysis of data is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in the statistical analysis of user behavior in order to optimize both the website offering and advertising. If consent has been obtained, processing is based exclusively on Art. 6(1)(a) of the GDPR; consent can be revoked at any time.

For more information on data collection and processing by IONOS WebAnalytics, please refer to IONOS’s privacy policy at the following link: [link].

Data Processing Agreement

We have concluded a data processing agreement with IONOS. This agreement is intended to ensure that your personal data is processed in a manner that complies with data protection regulations.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms at Google (keyword targeting). Targeted advertisements can also be displayed based on user data available at Google (e.g., location data and interests) (audience targeting). As website operators, we can quantitatively evaluate this data by analyzing, for example, which search terms led to the display of our advertisements and how many clicks resulted from them.

The use of Google Ads is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in effectively marketing their products and services.

The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: [link] and [link].

Google AdSense (non-personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. Unlike personalized mode, the ads are not based on your previous user behavior, and no user profile is created for you. Instead, “contextual information” is used when selecting the ads. The selected ads are then based, for example, on your location, the content of the website you are visiting, or your current search terms. For more information on the differences between personalized and non-personalized targeting with Google AdSense, please see: [link].

Please note that even when using Google Ad

Google Remarketing analyzes your user behavior on our website (e.g. clicking on certain products) to categorize you into specific advertising target groups and then display appropriate advertising messages to you when you visit other online offerings (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been adapted to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/setting….

The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective marketing of its products. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information and the data protection regulations can be found in Google’s data protection declaration at: https://policies.google.com/te….

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can see whether the user has carried out certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/pr….

Facebook Pixel

This website uses the visitor action pixel from Facebook for conversion measurement. Provider of the service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This allows Facebook to display ads on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

The transfer of data to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: Google Remarketing analyzes your user behavior on our website (e.g. clicking on certain products) to categorize you into specific advertising target groups and then display appropriate advertising messages to you when you visit other online offerings (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked to the cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been adapted to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/setting….

The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective marketing of its products. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Further information and the data protection regulations can be found in Google’s data protection declaration at: https://policies.google.com/te….

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can see whether the user has carried out certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Conversion Tracking is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

For more information on Google Conversion Tracking, please see Google’s privacy policy: https://policies.google.com/pr….

Facebook Pixel

This website uses the visitor action pixel from Facebook for conversion measurement. Provider of the service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage policy. This allows Facebook to display ads on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as the site operator.

The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures, including social media. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

The transfer of data to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal….

As far as personal data is collected and transmitted to Facebook using the tool described here, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing carried out by Facebook after the data has been transmitted is not part of the joint responsibility. The obligations that we jointly have are documented in an agreement on joint processing. You can find the wording of the agreement at: https://www.facebook.com/legal…. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for the data protection-compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. You can assert your rights as a data subject (e.g. information requests) directly with Facebook. If you exercise your rights as a data subject with us, we are obliged to forward them to Facebook.

Further information on the protection of your privacy can be found in Facebook’s privacy policy: https://de-de.facebook.com/abo….

You can also deactivate the remarketing function “Custom Audiences” in the advertising settings section under https://www.facebook.com/ads/p… if you have a Facebook account. To do this, you

Conclusion of a contract for order processing

We have concluded a contract for order processing with MailerLite. This is a legally required contract that ensures that MailerLite processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Plugins and Tools

YouTube

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our pages that has a YouTube video embedded, a connection to the YouTube servers is established. This informs the YouTube server which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use similar recognition technologies (e.g., device fingerprinting). This allows YouTube to obtain information about visitors to this website. This information is used, among other things, to capture video statistics, improve user-friendliness, and prevent fraud.

If you are logged into your YouTube account, you enable YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online offers in an appealing manner. This represents a legitimate interest within the meaning of Art. 6(1)(f) of the GDPR. If the appropriate consent has been obtained, the processing is based exclusively on Art. 6(1)(a) of the GDPR; the consent can be revoked at any time.

For more information on how YouTube handles user data, please refer to the YouTube Privacy Policy at: [1][2].

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you are using must connect to Google’s servers. As a result, Google becomes aware that our website has been accessed via your IP address. The use of Google Web Fonts is based on Art. 6(1)(f) of the GDPR. The website operator has a legitimate interest in a consistent presentation of the font on its website. If the appropriate consent has been obtained (e.g., consent to the storage of cookies), the processing is based exclusively on Art. 6(1)(a) of the GDPR; the consent can be revoked at any time.

If your browser does not support web fonts, a default font will be used by your computer.

For more information about Google Web Fonts, please visit: [3][4].

8. eCommerce and Payment Providers

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for the establishment, content organization, or modification of the legal relationship (inventory data). This is done based on Art. 6(1)(b) of the GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable or bill the user for the service.

Customer data will be deleted after the order process is complete or the business relationship has ended. Legal retention periods remain unaffected.

Data Transfer upon Contract Conclusion for Online Shops, Merchants, and Shipment of Goods

We transmit personal data to third parties only if this is necessary for the fulfillment of the contract, for example, to companies entrusted with the delivery of goods or the credit institution entrusted with the payment processing. Further data transmission will not take place or will only take place if you have expressly consented to the transmission. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6(1)(b) of the GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Data Transfer upon Contract Conclusion for Services and Digital Content

We transmit personal data to third parties only if this is necessary for the fulfillment of the contract, for example, to the credit institution entrusted with the payment processing.

Further data transmission will not take place or will only take place if you have expressly consented to the transmission. Your data will not be disclosed to third parties for advertising purposes without your express consent.

The basis for data processing is Art. 6(1)(b) of the GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Payment Services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment data (e.g., name, payment amount, bank account details, credit card number) is processed by the payment service provider for the purpose of payment processing. For these transactions, the respective contractual and data protection provisions of the respective provider apply. The use of the payment service providers is based on Art. 6(1)(b) of the GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment transaction (Art. 6(1)(f) of the GDPR). Insofar as your consent is requested for certain actions, Art. 6(1)(a) of the GDPR is the legal basis for data processing; consent can be revoked at any time.

The following payment services/payment service providers are used on this website:

VivaWallet

The provider of this payment service is VIVA PAYMENT SERVICES S.A (hereinafter ‘VIVA PAYMENTS’), West Wing, Ashton House, Silbury Boulevard MK9 2AH Milton Keynes, Buckinghamshire. With the help of the ‘VIVA PAYMENTS’ procedure, we receive real-time payment confirmation from VIVA PAYMENT SERVICES S.A and can immediately fulfill our obligations. If you choose the payment method ‘VIVA PAYMENTS’, you transmit the PIN and a valid TAN to ‘VIVA PAYMENTS’, which allows them to log into your online banking account. After logging in, ‘VIVA PAYMENTS’ automatically checks your account balance and carries out the transfer to us using the TAN you provided. Subsequently, they immediately send us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility, and the existence of other accounts as well as their balances are automatically checked. In addition to the PIN and TAN, the payment data you entered and personal data are also transmitted to ‘VIVA PAYMENTS’. The personal data includes first and last names, address, telephone number(s), email address, IP address, and, if necessary for payment processing, other required data. The transmission of this data is necessary to clearly establish your identity and prevent fraud attempts. For details on payment with ‘VIVA PAYMENTS’, please refer to the following links: https://www.vivawallet.com/gb_en/terms-and-conditions-gb